Did you know that only 1 out of every 100 people that research buying a franchise actually do so? Despite the fact that over 90% of all franchisees consider their business a success and answer “yes” to the question, “if you had it to do all over again – would you?” still 99 out of 100 people choose not to pursue their dream of owning their own business. Obviously owning a business of any type including a franchise is not for everyone. Some people just are not cut out for business ownership and that’s OK because every company needs good employees. Even still though so many of the 99 out of 100 choose not to pursue their dreams for one major reason… Fear. The fear of failure is in us all. The question is do you let the fear of failure paralyze you into not reaching for your goals or do you let it motivate you to work hard, learn your craft and do everything humanly possible to achieve your dreams. Click on the link below. I have attached an excerpt from one of my favorite franchise books of all times, “Street Smart Franchising” that discusses the rule of the 99%. I think you will find this excerpt informative and inspirational.