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Leader in Total Car Care’s New Customer Relationship Management Platform Enhances Customer Experience with Mobile Technology
HORSHAM, Pa., Sept. 6, 2016 /PRNewswire/ — AAMCO Transmissions, Inc. (“AAMCO”), franchisor of the world’s largest branded chain of transmission specialists and an industry leader in total car care services, announced today it selected AutoPoint, a Solera company, to help strengthen its customer lifetime value and loyalty systemwide through its leading Customer Relationship Management (CRM) program. AutoPoint is an industry leader in automotive-related marketing, customer retention, and service solutions.
As part of the partnership, AAMCO’s franchise owners will have the ability to send a suite of data-driven communications to their customers through the current POS system over the lifetime of the customer’s vehicle. The platform will also offer a robust dashboard with reporting and insights on key customer metrics, response rates and overall marketing campaign performance. Furthermore, in collaboration with AutoPoint, AAMCO has developed a mobile app called “My AAMCO Garage.” The mobile app will sync directly with the CRM platform to provide customers with information on their vehicle’s repair history, special offers and push notifications for reminders of future services at their local AAMCO location. “My AAMCO Garage” will also provide “real time” updates, via push notifications, on the status of their car’s service. AAMCO is the first aftermarket auto repair chain to offer this technology to their customers.
“Repeat business is the lifeblood of any retailer, and AutoPoint’s enterprise platform provides AAMCO with a highly trackable and effective means of delivering customized messages to a franchise owner’s existing customer base,” said Rob Rajkowski, COO of AAMCO Transmission, Inc. “The new CRM platform and mobile app are important tools for building lifetime customer loyalty and reaching consumers where they live, work and play.”
AAMCO franchise owners who decide to opt-in to AutoPoint services, will also be able to leverage the AutoPoint call center, which follows up with customers within 24 hours of their visit to their local AAMCO center.
“AutoPoint was designed to fill a critical void in the automotive industry and the combination of our companies’ capabilities will provide a powerful, cohesive platform to enrich existing customer relationships,” said Rich Holland, co-managing director of Solera’s North American operations. “The CRM program will not only help AAMCO’s franchise owners to manage their customer relationships, but also further help customer satisfaction and profits.”
For more than 50 years, AAMCO’s network of locally-owned and independently-operated automotive service centers have employed the latest technology. Expert technicians diagnose a repair, fix it right the first time and back it with a nationwide warranty. Known as the world’s leading transmission expert, the company has evolved into a total car care brand that provides a variety of services, including brake repair, tune-ups, shocks and struts, routine maintenance and more. AAMCO was recently named to Entrepreneur’s 2016 Franchise 500®, ranking at the top of the transmission repair category. Based on network size, growth rate and financial strength, the brand also earned a spot on Entrepreneur’s “Best of the Best” list.
With nearly 700 centers across North America, AAMCO is actively seeking single- and multi-unit franchisee operators who are passionate about the brand and committed to providing the highest quality service. Interested candidates should have a minimum net worth of $250,000 and liquid assets of at least $65,000 per unit. Depending on the real estate site selected, franchisees can expect the total investment to be approximately $227,400 – $333,000 with a $39,500 initial franchise fee. Reduced franchise fees are available for honorably discharged veterans.
To learn more about franchise or conversion opportunities with AAMCO, contact Eric Simon, director of franchise development, at 866-379-5649 or email@example.com or visit aamcofranchise.com.
AAMCO is the world’s largest branded chain of transmission specialists and a leader in total car care services. AAMCO has nearly 700 franchised automotive centers throughout the United States and Canada. Established in 1962, AAMCO-branded centers are proud to have served more than 45 million drivers. For more information, visit aamcouniversity.com, aamco.com oraamcoblog.com.
Solera is a leading provider of risk and asset management software and services to the automotive and property marketplace, including the global P&C insurance industry. Solera is active in over 75 countries across six continents. The Solera companies include: Audatex in the United States, Canada, and in more than 60 additional countries; HPI, CarweB and CAP Automotive in the United Kingdom; Informex in Belgium and Greece; Sidexa in France; ABZ and Market Scan in the Netherlands; Hollander serving the North American recycling market; AUTOonline providing salvage disposition in a number of European and Latin American countries; IMS providing medical review services; Explore providing data and analytics to United States property and casualty insurers; Identifix, providing solutions for the service, maintenance and repair (“SMR”) market; AutoPoint and DMEautomotive, providing data-driven tools to enhance SMR experiences and facilitate customer retention and marketing solutions for the retail automotive industry; and I&S, a provider of software and business management tools, third-party claims administration, first notice of loss and network management services to the U.S. auto and property repair industries, specializing in glass claims. For more information, please refer to Solera’s website at www.solera.com.