Five Strategies To Build Customer Loyalty In Your Franchise

POST WRITTEN BY Trever Ackerman Chief Marketing Officer of WellBizBrands Inc., the manager of Elements Massage®, Fitness Together® and FIT36® national franchises. Getty One of the biggest benefits of being a franchisee is that you can leverage the recognition and awareness of an established brand. Brand awareness is a huge driver of customer referrals, which is a critical element of your overall growth. What’s the best way to generate more…

What to consider when purchasing a franchise

Franchise businesses is are a substantial force in the economy. Ciaran Ryan  /  19 September 2018 (Published in Moneyweb) The very nature of franchise businesses lends itself to a tick-box business approach, but paying scant attention to the details can lead to scant profits. Picture: Supplied South Africa punches above its weight when it comes to franchising, and food franchising in particular. Franchise Association of SA (Fasa) statistics show that 88% of…

Is A Franchise Right For You? Eight Questions To Ask Yourself

POST WRITTEN BY Forbes Coaches Council Top business and career coaches from Forbes Coaches Council offer firsthand insights on leadership It’s hard to come up with a great business idea. Even if you’ve dreamed up an excellent business model, it can take a long time to get it off the ground and start gaining traction, and many would-be entrepreneurs get discouraged and give up long before they see success. Fortunately,…

Women In Franchising : The Rise And Rise Of Female Franchisees

Fiona SimpsonContributor Franchises Published in Forbes.   Sept 16, 2018 This week I had the pleasure of attending two events in London organised by EWIF (Encouraging Women into Franchising) – a UK based not-for-profit organisation with the primary focus of supporting women who are looking for a route into the franchise industry, whether they be franchisors or franchisees. In the past decade, there has been a significant increase in the number…

How To Research a Franchise Opportunity

by Paige WattsApril 27, 2018 There are well over 1,300 franchise systems in Canada alone, so as a prospective franchisee, you have a lot of options for where to invest your money. How then do you know which opportunities is the best fit for you? It is up to the prospective franchisee to do their due diligence when researching franchise opportunities. Here are a few places to start your thorough…

Consider These Points Before Signing A Franchise Agreement

The article was originally published in Franchise India by Sneha Santra.   Franchising is an attractive business opportunity for entrepreneurs. However, the relationship between the franchisor and franchisees is not easy to define. In the typical franchise relationship, both the parties will sign a “franchise agreement” that codifies the rights and responsibilities of each party. Franchise agreements may regulate business aspects such as advertising, signage, pricing, store design, store location, etc.…

Is Fear Preventing You From Owning Your Own Business?

    Most people who work for a corporation the government or a small business dream of one day owning their own business. They dream of taking charge of their own lives, having freedom to create more time to spend doing the things they love and creating a better life for themselves and their families. Sadly, most will never realize their dream. They will stay in their job, even if they are…

How To Evaluate A Franchise Opportunity

Ed Teixeira , CONTRIBUTOR Opinions expressed by Forbes Contributors are their own. Published in Forbes on June 27, 2018 Shutterstock A good deal of information has been written and published about how to evaluate a franchise opportunity. Whether one is an individual or represents a private equity firm, it’s important to be able to evaluate and vet a franchise before conducting a full-scale analysis. The following is a way to do an initial…

There Are Different Franchise Ownership Models

Published June 20, 2018 in Forbes.  Jim Judy , Forbes Councils Shutterstock Franchise business ownership is sometimes described as “one size fits all,” meaning, regardless of what you want your entrepreneurial life to look like, to succeed, you must fit into a system already determined to be the most successful model. Whereas that may be the case when discussing a single franchise system, when talking about the franchising industry as a whole, nothing…

Five Principles Of Franchise Success That Never Change

Franchise success from partnering with a franchise brand that is committed to the success of their franchisees. Ed Teixeira , CONTRIBUTOR Opinions expressed by Forbes Contributors are their own. Published May 28/18 in Forbes online Shutterstock   Since the early beginnings of the franchise industry there have been certain constants that have never changed. I refer to these as the Principles of Franchising. They represent the foundation upon which every successful franchise system…